The Watchmen

The Watchmen

Our love affair with watches
| October 07, 2015

Since the invention of the first mechanical timepieces in the mid-14th century, most adults have been obsessed with keeping track of time, three centuries later, when portable timepieces came into the picture, the pocket-watch and the wrist watch that followed became a staple in every gentleman’s wardrobe; you’re never fully dressed without one. Real men know what we’re talking about!

A watch is an extension of your character, a reflection of your personal style, and best of all, endlessly customizable.

Wrist watches have been a staple in every gentleman’s wardrobe basically since they were invented; you’re never fully dressed without one.


In the age of the mobile phone, however, many have foregone these accessories, opting to use their cell phones for the job of time-telling instead, so watch-wearing is becoming a rarer and rarer sight, while watch-collecting has become a pastime for traditionalists who refuse to let the watch become a relic. A watch, unlike the locked screen of your latest mobile device, is an extension of your character, a reflection of your personal style, and best of all, endlessly customizable.


Whether you go from budget-friendly quartz or high-maintenance mechanical, today’s watches are competing with an high-tech world and any watch worth having has become high-tech to keep up. Today’s best wristwatches have an alarm, a compass, a heart-rate monitor, and multiple time zones, at the bare minimum. The question now is “What’s in a name?” Any true watch aficionado knows that the right answer is “Everything.”


Fossil and Timex, while familiar to those who are still paying off student loans, are no less worthy of luxury watches, but if you have the cash to spare then it’s time (pun intended) to start exploring. Just as Louis Vuitton, Gucci, Chanel, and Louboutins are big names in fashion, Cartier, Jaeger-LeCoultre, Panerai, and Omega are big names in the watch world. What makes these watches a cut above isn’t just the name, but everything attached to those names: a legacy of quality, beauty, longevity, exclusivity and head-turning style.

The Physical Vapor Deposition (PVD)-coated black custom Rolex series is a modern take on an icon.

But the king of watches with a household name and world-renowned leader in top-tier timepieces is none other than Rolex. Any watch collector worthy of that title has at least one in his collection. Rolex is a name associated with both style and substance. Having elegance, quality, durability, and the “Precise is too imprecise” homage to perfectionism as the driving force behind their craftsmanship. This is the kind of watch you can wear for decades, and then later bequeath to your aesthetically-challenged, vintage-obsessed descendents when you upgrade! “Tradition” is a roadblock to innovation for Rolex, and outdoing itself is a company goal, so upgrading is exactly what they had in mind when a Rolex licensed dealer graciously revealed their series of watches on the ModernLook site: The Physical Vapor Deposition (PVD)-coated black custom Rolex series!


Rolex isn’t just a watch, it’s an institution, and this institution just got a sleek new makeover, with a matte black finish on the watch whose engineering rivals that of most luxury vehicles! Watches and their popularity may come and go, but a Rolex will never be a thing of the past. Even in this age of habitually bear wrists, these timepieces are sure to steal the show, so shop wisely and wear them proudly!

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